DUDE - Brand Identity

DUDE is a brand identity that I started solidifying. What started out as a t-shirt idea turned into a whole advertisement idea shown below. I find that a lot of my generation is obsessed with social media and has to be entertained at every second of the day. Well instead of watching what you would be on your phone you should go out and enjoy being active. Watch This ollie (skateboard trick) instead of watching whatever is distracting you on your phone.